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Anthony McAvaney

Helping to educate tomorrow's entrepreneurs

Your access to e-learning about doing business online

Click on the links below to learn about help and support available to you.

How do I set up an online business?

Show me what happens behind the scenes of an online business

Digital business lounge overview

The online business platform

I’m new to online and affiliate marketing

How do I get started?

Information about first steps

I want to learn online marketing techniques

What training and support can I get?

An overview of your training

Learning to use Word Press

* This is a genuine and comprehensive online education, training, coaching, mentoring and business tools opportunity, so, no false promises. Individual results vary and are not guaranteed. Please read the full Disclaimer at the bottom of this page.

The Online World and You

How have you been affected by technological advances?

Think just for a moment about this.

How have you, your family, friends, work colleagues etc been affected by technological advances?

Which of the following apply:

  • The way you do your job – part of your work either replaced by, or involving more use of technology
  • Security of employment – have you or anyone you know lost your job because technology took over
  • Where you go to get news, information, advice, entertainment, and education – from the internet
  • How and where you shop – you’ve purchased something at least once online, perhaps you make regular purchases there
  • How you do your banking, and pay your bills
  • Do you use mobile technology, and how often – phone, tablet, laptop

These are just everyday examples of how pervasive technology is in our lives. Can you imagine it going away?

Would you agree that the influence of technology will only increase, and the use of technology in all parts of our lives is accelerating?

How are you responding to disruptive change?

Presented with such an environment where the pace of change is accelerating we have choices to make about how we will respond.

These range from:

  • Do nothing and hope for the best
  • See what everyone else does and follow them
  • Seek out the new opportunities created by technology and learn to harness them

You would probably not have continued reading this if you chose the first two items on the list above.

So, let’s take this a step further and explore what opportunities there are out there.

From Employee to Entrepreneur

From Employee to Entrepreneur

Many people are now realising that in today’s world the only real job security is that which you create for yourself.

If you, or perhaps a family member, or friend has had their position suddenly made redundant you will understand the basic truth of that statement.

Since the year 2000 I have worked as a job search coach, specialising in outplacement counselling and coaching. This means I work  regularly with people who have had their jobs made redundant. I’ve dealt with literally hundreds of clients in this position. And a few things stand out.

Having your job made redundant has nothing to do with how well or how poorly you worked, or how long you have worked.

It’s not necessarily anyone’s fault. Organisations today are simply in a constant state of change looking to improve efficiency, productivity, competitiveness, market share and of course, profitability. In many instances this means adopting new technologies to achieve these outcomes. And the fallout is ……..people have to be ‘let go’.

So, whether you or I like it, or not, we cannot afford to rely on old skills, and the old model of being an employee for our financial security and job security.

It is in times like these that people are taking advantage of the technology available, and of changing patterns globally in consumer behaviour to become an online provider of information, products and services.

In other words there is a major swing towards people developing entrepreneurial skills and setting up their own online businesses.

This isn’t to suggest that you have to jump overnight from being an employee to become an entrepreneur. Forward thinking people are building online businesses alongside their existing jobs, realising that it takes time to develop the skills to set up any type of sustainable business.

*Note: Results vary and are not guaranteed. Please click on the Disclaimer link below.

What’s your approach to risk management?

When I raise the subject of people becoming an entrepreneur, or gauging someone’s interest in getting involved in online business I find it amusing when people say that they aren’t risk takers…..that they don’t like taking risks.

So, here’s a statement, and a question for you to consider –

Given the rate at which technology is changing the nature of employment, replacing jobs and creating new jobs (which require more training and education) how much of a risk are people taking when their approach to the disruptive changes taking place today is to hope and wish that they won’t be adversely affected by that change?

This especially applies to traditional employment….. thinking, or assuming that their job will always be safe, that their employer will always look after them. Today, most people would agree that this is a totally unrealistic expectation!

Are you prepared to run the risk that your employment is, and will continue to be totally secure?

So……let’s get really clear on your approach to risk. Given the changes taking place what is your approach going to be:

  • Be passive, and reactive and hope for the best?
  • Be proactive and learn how to use the technology available to you to create the kind of freedom, lifestyle and financial security you would really like to have?



Online Business, Traditional Job/Career, Traditional Business

Examine the options below and you’ll begin to see that there are many advantages today for individuals, couples and families to use the technology available to set up and create an online business which puts them more in control of their employment and financial security.

Your Own Online Business

  • You’re the boss
  • Work anywhere you want, and the hours you prefer
  • Basic tools and equipment required – a computer, and an internet connection
  • Develop at your own pace
  • Depending on the type of business you set up, no need to keep stock, no cost of inventory
  • No staff (unless you choose to outsource at a later stage)
  • Many of the tasks associated with running the business can be automated; reducing the time you need to spend in the business, and the need for staff
  • The major investment will be your time, and money (if you decide to pay for advertising), together with web hosting fees and cost of some software tools
  • The ability to set up multiple businesses, and the possibility of developing multiple streams of income
  • Set up the right way it’s possible for you to create passive or residual income so that you can free up even more of your spare time
  • You have access to a global customer base
  • Set up the right way your business will operate 24 hours a day, 7 days a week, 365 days a year; it operates even while you sleep
  • Education, training, mentoring and other support is extensively available

Traditional Job or Career

  • Depending on the career or job type you may need to acquire qualifications and certifications
  • College and university qualifications do not guarantee you’ll get a job related to your field of study
  • The danger that your qualifications and certifications will become outdated
  • The likelihood that your job will be either eliminated, changed or impacted in some way meaning a change in your employment status
  • No guarantee of job security – your employer might go broke, be taken over by a competitor
  • An increasing likelihood that you will be underemployed in future, meaning you might need to have two, three or more part time or casual jobs to make ends meet
  • Ageism – age discrimination is a factor, it is possible for you to be either too old, or too young meaning it’s difficult to find work
  • There will be limits on your income, determined by your employer and by how many hours you are available to work
  • You work when your boss says you have to. If you don’t turn up you don’t get paid.
  • The amount of spare time you have will be determined by the number of hours in your day, week, month and year that you have to work for your boss in order to get paid

Traditional Bricks and Mortar Business

  • Typically restricted to a local market, and/or to a narrow niche resulting in being susceptible to fluctuating demand, local economic conditions, seasonal demand fluctuations etc
  • Limited ability to diversify, or develop alternative income streams if tied to a particular niche or market
  • Business opening hours/days are often restricted (depending on the type of business)
  • High establishment costs and outlays – premises, stock, equipment and machinery, possible need to borrow money or mortgage your house to get started
  • Difficult to automate many of the tasks associated with conducting business, therefore you and/or staff need to be present during business hours
  • Costly overheads including rental of premises, utilities, cost of stock held, outlays for equipment, insurance etc
  • The cost of staff if you employ them – salaries, hourly wages, and other on-costs
  • If you don’t employ staff the business doesn’t operate unless you are physically there to operate the business
  • A worrying future given the huge shift to and competition from online operators

*Note: Results vary and are not guaranteed. Please click on the Disclaimer link below.

A Way Forward

Learn online and affiliate marketing techniques with SFM

Should you have that entrepreneurial spirit, or if you recognise the opportunities that exist in the online world today for everyday people to get involved, and if you’ve never done anything like this before, then you know you’re probably going to need some help.

Perhaps you’re someone who already has tried to set up an online business and failed, but you’re still prepared to give it a go. You figure that with better or more training, and active mentoring by someone who knows what they’re doing, that this could make the difference in you achieving a better outcome this time.

Maybe you’re not feeling very secure in your job right now, or perhaps not enjoying your job anymore and you’re prepared to give the online world a go as a part time thing. You realise that with the right sort of coaching and education that it’s more likely that you’ll be able to choose the best type of online business for you, and learn how the best way to set it up.

Or, you’re tied to a traditional bricks and mortar business and either want to break free from it, or you want to expand your business into the online world. You realise now that getting expert training, coaching and advice from people who have already successfully done this will give you an important leg up to help you to get your online business up and running as quickly as possible.

Regardless of your situation there is a community of people called the Six Figure Mentors (or SFM for short) community who can assist you.


SFM Provides Specialised Education, Coaching and Mentoring

A great way to fast track your online business is to get access to specialised education, coaching and mentoring that will assist you to be able to confidently and competently set up and operate your business.

The Six Figure Mentors (SFM) is an organisation that provide this type of support. Established in 2010 it’s a world-wide, virtual based education, training and mentorship community consisting of a global network of entrepreneurs.

The founders of SFM, Stuart Ross and Jay Kubassek are successful online and affiliate marketers in their own right. Prior to teaming up in 2010 each of them had set up multiple, profitable online businesses. Along the way they developed a passion for teaching others what they had learned to do.

Watch their videos and preview their education program and you’ll immediately see that they are indeed passionate about educating and mentoring others to succeed in the digital marketing world. And their teaching and coaching is from direct, applied experience….. not the kind of theory you’d get from traditional text book type learning*

Use any search engine you like to do your own independent research to verify for yourself that Stuart Ross and Jay Kubassek know what it takes to build successful online businesses.

What’s more, within SFM you will find ongoing, daily opportunities to expand the knowledge and skills you will need to be an online and affiliate marketer.

Click here for more information about the comprehensive training available to you from SFM. *

*We cannot guarantee any results – Click the Disclaimer link at the bottom of this page for further information.

Is SFM and online business for you??

What sort of people decide to join the SFM community? You’ll discover that they come from all walks of life. For example:

  • People dissatisfied with their job, or their employer
  • People looking for a different path in life
  • People wishing to work from home
  • Those people looking for ways to create extra income
  • People hit by the global recession, or in careers disrupted by technology
  • People who have served in the armed services and now looking for new opportunities
  • People looking to go into business who have little or no experience
  • Grandparents, retirees
  • Affiliate and networking marketers looking for new opportunities
  • College and university students
  • Existing business owners of online and offline business
  • Professionals – bankers, lawyers, health professionals

*Note: Results vary and are not guaranteed. Click on the Disclaimer link below for details.

Do you really want lifestyle choices and positive change in your life?

If this is something you’ve wanted for a while now and you aren’t getting these type of results, maybe it’s time to make changes and do things differently!

After all if you keep doing the same things you’ve always done, over and over, why would your results suddenly change?

setting smart goals

Clarify and Focus on your ‘why”

Let me help you get started on this.

If you had all the money you needed, and you had the freedom to be doing your own thing, when you want, and with who you want……how would that change your present life?

Is that type of change possible for you if you keep doing what you’re doing now?

You see, without some compelling reasons ‘why’ you might want to start an online business like this, it is unlikely you will put in the time and effort required to make a success of your business. Financial independence, and gaining time freedom are two of the most common reasons why people start a business like this.

SFM provides you with a simple, step-by-step blueprint to help you focus on your business and life goals.

Then you have 24/7 access to the education and training from SFM so that you learn, and then apply marketing strategies to make your dreams and goals a reality.

Hand holding smart phone with Internet of things (IoT) word and object icon and blur background, Network Technology concept..

Flexible approach

Learn and build your business around other commitments

Thanks to modern internet and digital technologies you can access your training, and build your business literally at any hour of the day, any day of the week – anywhere in world.

All you need is a computer, and an internet connection. This is part and parcel of what is known as the Laptop Lifestyle.

What this means is, you set your own schedule for learning and business building. If you have a job or a business to rune, you can do this part time.

And, ultimately when you start your business you can, if you wish operate it from anywhere in the world where there is an internet connection.

As time goes on, you will find that you will be dealing with associates, clients and other SFM community members from all around the world. You will definitely not have a 9-5 existence.


Fast Start – Turn Key Approach

Use SFM’s ‘done for you’ marketing techniques and pre-designed web pages to quickly get started in your business.

If you really want to fast track your business, please contact me for information about the different price points for SFM membership.

There is for example a premium entry point called Black Membership. This level of entry suits people who already have a big vision about the opportunity that exists in the affiliate and online marketing arena and who want to get from point A to point B in the fastest possible time.

Make no mistake however – regardless of the level at which you join, there is a lot of learning still involved for you, and plenty of hard work.

Likewise, regardless of the level at which you join SFM you will have access to all the education, mentoring and support you require to get your business up and running in the shortest possible time.

*Note: Results vary and are not guaranteed. Click on the Disclaimer link below for details.

Please let me answer your questions

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